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The Day Publishing Company Case Study

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The Day Publishing Company in New London, Connecticut is an industry leader in audience engagement, targeting and personalization. This case study will show you how The Day is using technology to improve content delivery across multiple platforms, to enhance value for its readers, and to win new customers.  You will also learn how the NEWSCYCLE Audience platform is helping The Day’s website (www.theday.com) to increase audience engagement through recommended content, relevant advertising and a personalized online experience.

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