NEWSCYCLE invites you to a live webinar on March 1 to introduce you to Programmatic Advertising.

Programmatic Advertising, using software to buy and sell digital advertising, is becoming increasingly important for advertisers. According to IAB Europe, more than 90% of publishers in Europe were using programmatic technology in 2016.

Caroline Briggs, Presales Engineer at NEWSCYCLE, will take you through many of the basic elements of Programmatic Advertising:

• Understanding the basics of Programmatic Advertising
• Clarifying expressions such as RTB, SSP, DSP and DMP
• The pros and cons for advertisers and publishers