The ROI of Audience and Analytics

News media companies are achieving dramatic returns-on-investment with improved circulation analytics and advertising business intelligence. They are also boosting audience revenues through greater engagement, targeting and personalization.

Newscycle Solutions teamed with Hobson & Company to develop tools that measure the ROI from technologies designed to enhance analytics and audience development efforts. These ROI tools were created using data from 20 leading news media companies across North America.

Watch the video of our ROI webinar

Webinar: The ROI of Audience and Analytics

Watch this 30-minute webinar to learn about our ROI models! The webinar is presented by Jim Williams, Director of Product Strategy for Data and Analytics at Newscycle, who will walk you through examples of Analytics and Audience ROI calculations.

You will learn about:

Current data around the impact of Circulation Analytics, Advertising Analytics and Audience Engagement and Targeting solutions
New ROI tools created by Newscycle and Hobson & Company
Examples of ROI calculations

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Audience provides the platform from which to sell ads, and has helped generate significant month over month growth due to the more effective targeting that can now be offered to advertisers.